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Social & Viral Video Marketing

The content, distribution strategy and consumer self-expression tools combine to allow an individual or businesses to “add their voice” or co-create value to a piece of content - then further propagating it out to their social circles. Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping. Social video marketing draws on consumer-culture theoryeconomic theory, and social theory around the psychology of sharing.


Global Strategy

  • Many-to-many: Caribbean House Records on the background of highly developed Internet, the many-to-many communication has been growing up such as online 'Chat rooms', 'Blogging' websites, social networking', Music & oher media outlet such as television, online/offline broad casting. The many-to-many communication stands for the participants are able to exchange their ideas and experiences from anyone to everyone across nations.


Marketing communications are focused on both the product/service & the company/enterprise itself. Marketing communications are primarily concerned with demand generation and product/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation, etc.

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- We Make Music Like No One Else!
Album info
19.12.2018 (279 days ago)

Advertising with CHR

New Music Release
We Make Music Like No One Else!

The Caribbean Community

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Steevens M Paullas-Gutt : Founder of Caribbean House Records and other other online & offline businesses. This website is more then just for music, it also contains a large amount of useful information. Read More Our Goals : We feel the needs to awaken and unite the people of our history, our ability, our culture and the truth. Music is just one of our tools to grab your attention.  Read More


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