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The content, distribution strategy and consumer self-expression tools combine to allow an individual or businesses to “add their voice” or co-create value to a piece of content - then further propagating it out to their social circles. Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping. Social video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing.
Marketing communications are focused on both the product/service & the company/enterprise itself. Marketing communications are primarily concerned with demand generation and product/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation, etc.
|Caribbean House Records||Online Services||Service Agreements||Umbrella Web Corp.||Find us|
|Steevens M Paullas-Gutt : Founder of Caribbean House Records and other other online & offline businesses. This website is more then just for music, it also contains a large amount of useful information. Read More||Our Goals : We feel the needs to awaken and unite the people of our history, our ability, our culture and the truth. Music is just one of our tools to grab your attention. Read More|
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